Why GEO 01 Services 02 Process 03 Work 04 Insights 05 Free checker 06 About 07 FAQ 08 Book a free audit →

BAIDLABS Generative & Answer Engine Optimization

Be the answer,
not a result.

Your customers stopped searching — they started asking. BAIDLABS gets your brand cited, quoted, and recommended by ChatGPT, Google AI Overviews, Perplexity, and every engine that answers for them. That's GEO + AEO, done properly.

900M+ people ask ChatGPT every week — your buyers are in there.

Free · 30 seconds · no signup

How visible is your brand to AI right now?

Enter your website. We'll read it the way ChatGPT and Google's AI do, and score what's keeping you out of the answers.

Live demo — what we do
ChatGPT Perplexity AI Overviews

best GEO agency to get my brand cited by AI?

baidlabs.com g2.com reddit.com
Live across every engine that answers cited · quoted · recommended
ChatGPTGoogle AI OverviewsGeminiPerplexityClaudeMicrosoft CopilotGrokMeta AI ChatGPTGoogle AI OverviewsGeminiPerplexityClaudeMicrosoft CopilotGrokMeta AI

01 The shift

Search didn't die. It got an upgrade — and a gatekeeper.

AI engines now answer your customers directly, citing a handful of sources and ignoring everyone else. Classic SEO gets you ranked on a page fewer people visit. GEO gets you inside the answer.

/ 01

The old funnel is shrinking

Roughly 69% of Google searches now end without a single click. When an AI summary appears, clicks on classic results drop by half. The blue link is no longer where decisions happen.

/ 02

Winners take almost everything

AI answers cite about five sources — and the top domains capture most of those citations. Meanwhile, roughly a quarter of brands never get mentioned by AI at all. Absence is invisibility.

/ 03

Early movers compound

Engines learn from consistent, structured, fresh signals. Every citation you earn today makes the next one more likely — and makes you harder to displace tomorrow. The moat is built now.

900M+people ask ChatGPT every weekDemandSage, 2026
higher conversion from AI-referred visitors vs. organicSeer Interactive
69%of Google searches end without a clickSimilarweb
40%visibility lift from proven GEO tacticsPrinceton GEO study

02 Services

Everything it takes to get cited.

One integrated system — from knowing where you stand, to engineering content engines love to quote, to building the authority that keeps you in the answer. And when the website itself is the bottleneck, we rebuild it.

03 Process

From invisible to inevitable, in four moves.

No black boxes. A measurable baseline, a focused plan, disciplined execution, and a feedback loop that compounds.

01

Audit

We map the full question space around your product and baseline your visibility across every major engine, prompt by prompt.

Week 1–2
02

Strategy

We pick the prompts worth winning, the competitors to displace, and the entity, content, and authority gaps standing in the way.

Week 2–3
03

Implement

Answer-ready content ships, technical signals get fixed, and third-party citations start landing where engines actually look.

Week 3–8
04

Compound

We monitor share of voice, refresh what decays, and expand into new question spaces. Engines reward consistency — we supply it.

Ongoing

04 Selected work

Built by BAIDLABS.

When we build a website, it's engineered to be found — by people and by the engines that answer them.

Project — 01

MS Interio

Complete website design & build for an interior design studio in Jaipur — residential, commercial, and turnkey projects, presented through a fast, modern site with clean structure and schema baked in.

Web designBuildGEO/AEO-ready
35+projects showcased
250k+sq. ft. designed
2019studio est.

Now tracking its AI-visibility baseline — citations, prompt wins, share of voice across engines. Results publish here as they mature.

Read the case study → Visit msinterio.in ↗

05 Founder

Built by Nehum Baid.

BAIDLABS is run hands-on by its founder — and used as its own proving ground.

Nehum Baid

Founder, BAIDLABS

Jaipur, Rajasthan, India — working worldwide

BAIDLABS was founded in Jaipur by Nehum Baid to solve a problem he kept running into: good businesses that simply don't exist in the answers AI gives. Search behavior moved faster than the businesses depending on it — so he built a studio for the new discovery layer.

Nehum works hands-on across the whole stack: designing and building websites (like msinterio.in), engineering the schema and structure machines parse, and running the prompt panels that reveal how ChatGPT, Gemini, and Perplexity actually talk about a brand.

BAIDLABS is deliberately its own best case study: every technique we sell — structured data, answer-ready content, entity building, llms.txt — is live on this site first. If it doesn't work here, we don't sell it.

GEO · AEOWeb design & buildSchema & entitiesPrompt-panel measurement

06 The upside

What GEO moves, according to the research.

This discipline is young — so we anchor on published research instead of hype. These are the levers we pull, and what studies measured when they were pulled.

+115%

visibility lift for lower-ranked pages that add citations of credible sources

Princeton GEO study
15.9%

conversion rate of ChatGPT-referred visitors — vs. 1.76% for classic organic search

Seer Interactive
3.2×

more AI citations for content updated within the last 30 days

ConvertMate, 2026
0.66

correlation of brand mentions with AI visibility — ~3× stronger than backlinks (0.22)

Ahrefs, 2025

Industry research, not promises. Every market and brand starts from a different baseline — which is exactly what your free audit establishes before we commit to a plan.

07 FAQ

Questions we get asked. Fittingly.

What exactly is generative engine optimization? +
GEO is the practice of engineering your content, site structure, and off-site authority so AI engines — ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, Grok — cite, quote, and recommend your brand when they answer the questions your customers ask. You'll also hear the same discipline called AEO — answer engine optimization. Different label, same goal: instead of competing for position #1 on a results page, you compete for a place inside the answer itself.
Is GEO replacing SEO? +
It builds on it. Clean technical SEO is still the foundation — engines can't cite what they can't crawl. But ranking is no longer the finish line: the majority of searches now end without a click, and AI-referred visitors convert at multiples of classic organic traffic. We treat SEO as the floor and GEO as the game.
Which engines do you optimize for? +
ChatGPT, Google AI Overviews and Gemini, Perplexity, Claude, Microsoft Copilot, Grok, and Meta AI — plus the crawlers and indexes that feed them. Each engine sources differently (their citation overlap is surprisingly small), so we track and optimize them separately rather than pretending one strategy fits all.
How long until we see results? +
Faster than classic SEO, honestly measured. Generative engines heavily favor fresh content — most-cited pages skew to those updated within 30 days — so early citation movement typically shows within weeks of shipping. Meaningful share-of-voice shifts against competitors usually take two to four months of consistent iteration. We report both from day one.
How do you measure AI visibility? +
Structured prompt panels run against each engine on a schedule, tracking whether you're mentioned, cited, or recommended — and with what sentiment — across the question space that matters to you. We tie that to AI-referred sessions and conversions in your analytics, so visibility connects to revenue, not vanity.
Do you also design and build websites? +
Yes. We design new websites and rebuild existing ones so the foundation itself is GEO/AEO-ready — clean structure, fast loads, and schema baked in from the first line of code. A recent build is msinterio.in, the complete website for MS Interio, an interior design studio in Jaipur.
What does the free audit include? +
A baseline of where you appear across the major engines today, the questions where competitors get cited and you don't, the technical and content gaps behind that, and a prioritized 90-day plan. It's real work, delivered as a document you keep — whether or not you hire us to execute it.

08 Start here

Ready to be the answer?

Book a free GEO audit. In one call, you'll see exactly how AI engines talk about you today — and the fastest paths into their answers.

Jaipur, India · working worldwide

  • Your current visibility across 6+ AI engines
  • The prompts where competitors win — and you're absent
  • A prioritized 90-day plan, yours to keep

We read every request and reply within one business day — or write to baidnehum181@gmail.com · call +91 96801 96821